Vodaphone kicks the bucket in Japan
Apparently, subscribing to Vodaphone in Japan turns you into a social outcast. At this point it wasn’t about the poor signals or the SMS that goes to limbo - the mere fact that you subscribed to this service made you un-cool.
Vodafone’s woes in Japan are a lesson in how global corporations can stumble if they try to push a sales agenda across many national markets without heeding local quirks. The company admits that its biggest misstep was a decision to focus its lineup in Japan on what it calls “converged handsets” - mobile phones that Vodafone released in December in 13 countries simultaneously. By offering the same phones to many of its 165 million worldwide subscribers, Vodafone hoped to drive down handset prices.
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POSTED IN: The Unwired Life
2 opinions for Vodaphone kicks the bucket in Japan
eugene
Jul 30, 2007 at 2:29 am
hi
need help from vodaphone unit 803T,cause i want music.i came from philippines.
eugene
Jul 30, 2007 at 2:31 am
hi,
help for free download music from vodaphone unit 803T to sent in my email.coolmen_jade@yahoo.com
thanks
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