Unpacking a Lenovo Press Kit
If Engadget can unpack gadgets, Cellphone9 can unpack press kits. I’ve decided to do this because media kits that are often given to the press who thrive in tech-oriented countries are even more impressive than the products themselves.
So for our first Unpacking feature, I’m going to show the contents of a Lenovo Press Kit. The most obvious observation from the kit is that Lenovo is coming in big and bold, which is actualized by the really huge press kit container. It is roughly 26 inches across, which means that whatever paper is inside is more than tabloid size. Below is a size comparison to one of my favorite Dilbert books:
What they’re basically saying is that “we aren’t just IBM - we’re better!” The bold statement I surmise, must be a way to regain consumer confidence of how good these Thinkpads can be with Lenovo now that IBM has given them up.
And here you have the contents of the packaging - the tabloided press kit, a detailed information of Lenovo and some of their competencies and products, and a CD which contains various media on just how great Lenovo is.
The next few pages of the press kit illustrate Lenovo’s mission as well as how they see their customers. Basically they classify us consumers into three types - the enterprise guys, the geeks, and the “common Joe” who doesn’t know anything about technology.
Actually they sound a lot like Apple. And that’s not necessarily a bad thing, ya know.
Probably the best freebie of the kit was a glossy of Mr. Lenovo Asia himself, Mr. Ou Shian Waei (”Ocean Way?”). I’m going to post this on my wall together with my photos of Bill Gates, David Hasselhoff, Michael Bolton and Kenny Loggins. Yarr! I kill me!
But seriously, the press kit is amazing - its huge, it brings home the objective that Lenovo is on full force for the coming 2006.
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POSTED IN: Mobile Monitor, Special Features
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