The Cellphone9 Tribute to BenQ-Siemens
It was around this time one year ago that I became fascinated with the new product line of just-merged BenQ-Siemens. Sadly, the company had filed for bankruptcy a few weeks ago ending the one year reign of the East meets West partnership. Here is a short Q&A I posted at that time with an excerpt:
Our focus is on creating value with profitability before market share. We are targeting to achieve breakeven by the end of 2006. We will get there by:
- a market strategy exploiting complementary strengths of both brands in terms of multimedia, design, operator customization and market / cutomer reach.
- enhancing our portfolio in the mid/high end: the 2006 roadmap will feature an array of UTMS and multimedia rich devices lifting up the average selling price. This year, 30% of all products are 3G. 75% feature music players / FM radios. 75% feature Bluetooth and USB connectivity.
A few years back, I had noticed that Siemens needed a lot of help with their mobile phone designs when they came up with the dumb idea of the SX1. Of course, my fears were put to rest when they did a “last hurrah” with the E71 before the merger with BenQ.
With the formation of BenQ-Siemens, the industry thought that they would become a hip hardware giant like Sony-Ericsson. There were several phones that were announced:
To quote the final Q&A interview, this is what BenQ-Siemens had to say at that time:
“Keep Exploring” Exploration is the key phrase of BenQ-Siemens.
Sigh. Thank you BenQ-Siemens for an interesting year. It was fun while it lasted. I guess we all had to keep exploring.
Tags: 3G, BenQ-Siemens, Bluetooth, Cell Phones, Editorial, Fashion phonesRelated Stories
POSTED IN: 3G, BenQ-Siemens, Bluetooth, Cell Phones, Editorial, Fashion phones
1 opinion for The Cellphone9 Tribute to BenQ-Siemens
fery
Aug 18, 2007 at 3:26 pm
benq siemens s88 harganya berapa???
trz fitur2 yang ada tu apa aja?
reply!!!
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