Soccer Dads Prefer Windows Mobile, iPod Babe Loves Clamshells
A British consumer study shows that 70% of “iPod Babes” use clamshell phones.
“People see the phone I use, not the network I’m on,” says iPod Babe.”I need a mobile from a known brand with a strong image. The brand image needs to convey my appreciation for great design and cool functionality.”
The soccer dads on the other hand love the huge clunky “American car” phones, full of functionality which they rarely use. The author closes his eyes, grins, and points at Windows Mobile.
The market segments are getting tighter and tighter.
However, we can all dispel brand smugness with this not-so-recent article on The Guardian, which points out that market segments shouldn’t be looked at as generic, faceless people who are driven solely by want. Charlie Broooker, the author points out how the Mac vs PC ads stereotype Mac and PC users:
Ultimately the campaign’s biggest flaw is that it perpetuates the notion that consumers somehow “define themselves” with the technology they choose. If you truly believe you need to pick a mobile phone that “says something” about your personality, don’t bother.
It is a sad truth that corporations may tend to oversimplify people into tight segments. It is also the reason why phone companies mass produce several different models of the same phone - different form factor, same features - in order to cast a very huge net into the sea of consumers in hopes that they will eventually bite.
Tags: Cell phone, Fashion phones, The Unwired Life, Windows MobileRelated Stories
POSTED IN: Cell phone, Fashion phones, The Unwired Life, Windows Mobile
1 opinion for Soccer Dads Prefer Windows Mobile, iPod Babe Loves Clamshells
AYD YUSUF
Dec 6, 2007 at 11:02 am
the best phone i have ever seen, keep up the good work brothers and sisters
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