Music phones will never be MP3 players
With the launch of the iTunes ROKR phone, the SE Walkman W800i, the announcement of the Nokia N91, plus the various digital music software for the Palm OS and Windows Mobile platforms, I’d wonder when a full-fledged MP3 player will cease to exist.
Some may wonder why the ROKR doesn’t live up to Apple’s design - let’s face the music coz’ it kinda sucks compared to everything else Apple has released design-wise. A move perhaps to focus on the iPod, a full fledged digital music player? Nah, I think it has more to do with copyright stuff.
Apple isn’t afraid of phones that can play digital music. And I personally don’t think these phones will replace these HD and flashed-based players.
“A mobile phone-based player doesn’t offer much to a high-volume music consumer. The convenience of having to carry one device less will usually be outweighed by the design compromises that result”, said Canalys analyst Rachel Lashford. “And a heavy user isn’t going to pay a premium to download each track over the air to a phone when there are cheaper service alternatives that offer a more sophisticated browsing experience, interface and file management.”
Here’s a small piece from my friend Art on why convergence devices won’t make it in the long run.
In marketing, there is a principle known as the Principle of Focus, which says that you can only be known for one thing. And you should stick to it, because the market will only remember you for one thing and for one thing alone.
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POSTED IN: Convergence Phones
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