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Cellphone9 : Mobile Phones, 3G, Telco Industry, Cellular Networks, Phone Reviews

How do you develop mobile marketing campaigns?

by Jayvee on November 18th, 2006

I read a bit from this article that does a short primer on how mobile marketing should be done. Because of the unique nature of the mobile market, advertisers can get up close and personal with individuals through a very personal gadget - the cellphone.

Here’s a few pointers from the piece on how to get this done:

  • Mobile is a unique medium, and campaigns should be developed and designed with that in mind. The mobile medium has its own unique set of interactions and learned behaviors. Leverage them in your executions.

  • Don’t just repurpose content from other media. Create experiences that are mobile specific.

  • Experiment with the medium. Every medium should be treated as emerging, and this truly applies to mobile. See what works. Innovative ideas will generate buzz and PR for a brand while pushing the medium forward.

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    POSTED IN: Cell phone, Mobile Monitor

    1 opinion for How do you develop mobile marketing campaigns?

    • aj
      Nov 20, 2006 at 4:48 am

      Do what I did and just sign up with txtnation.com. They seem to do whatever you need with mobile. Serves my needs anyway. They do stuff all over the world and are much cheaper than a lot of the other companies I looked into. Hope that helps.

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